WELCOME TO THE EEEU'S CONFERENCE

Timeline: September 27, 2024 | 7:30 - 16:50
Venue: Swinburne Vietnam, Lot 1+2, 2/9 Street, Hai Chau District, Da Nang City, Vietnam

FROM SUPERIOR STRATEGY TO EXCEPTIONAL EXECUTION

CUSTOMER EXPERIENCE MANAGEMENT IN THE DIGITAL AGE:

WELCOME TO THE EEEU'S CONFERENCE 2024

The rapid development of information and communication technology has created new opportunities as well as challenges in understanding and serving customers. Managing customer experience in the digital age is not only about applying new technologies but also about understanding and meeting customer needs and effectively operating service processes, especially at all customer touchpoints. To succeed, businesses must combine technology with customer care strategies to create positive experiences and deliver long-term value.

The Conference of Customer Experience Management in the Digital Age will be held as part of Global Conference on Entrepreneurship and Economy in an Era of Uncertainty 2024.

WHO IS THE CONFERENCE FOR?

1. Businesses
& Start-ups:

Find solutions and strategies to optimize customer experience, enhance satisfaction, and expand the business network.

2. Researchers and Lecturers from universities:

Research and share new theories and studies on customer experience management (CX) and combine theory with practice.

3. Industry experts:

Search for strategies and digital technologies to improve customer experience and enhance business efficiency.

4. Students:

Learn practical knowledge and skills about CX and digital technology, while seeking career opportunities.

5. Individuals interested in the topic of the conference:

Enhance awareness and knowledge of CX management, apply digital technology, and seek opportunities to connect with like-minded individuals.

REASONS TO PARTICIPATE

1. Update on new technology trends & Learning effective management strategies

You will have access to advanced technologies and the latest trends in customer experience management. Especially, you will have the opportunity to participate in two coaching sessions from two of Vietnam's leading experts: Mr. Hoang Nam Tien on 'Practicing Growth Strategy Development' and Mr. Nguyen Duong on 'Understanding and Designing Customer Experience'.

3. Broaden professional connections:

This presents an opportunity to engage with industry experts, colleagues, and leaders, fostering the exchange of insights and the development of meaningful, collaborative partnerships.

4. Create long-term value

Participating in the discussion sessions will help you learn how to create positive and sustainable customer experiences, contributing to building customer loyalty and enhancing the brand reputation of your business.

2. Engage in direct discussions with speakers on in-depth topics led by top experts from leading companies in Vietnam.

TOPICS OF THE CONFERENCE

01. Smart Business Strategy Planning in the Digital Age.

02. Understanding Customers thoroughly and Designing Customer Experience.

03. The Made in Vietnam Finest Management Technology improves customer experiences in the service and manufacturing industry.

04. Building and Managing Integrated Omni-Channel Strategies to Optimize Customer Experience.

05. Online Customer Experience Management Strategies.

06. Applying Advanced Technologies to Optimize Customer Experience.

07. Building and Managing a Motivated, High-Performance Workforce to Enhance Customer Experience.

08. From Understanding Customers thoroughly to Developing Effective Business Startup Models.

MEET THE SPEAKERS AND INDUSTRY LEADERS

At this customer experience conference, attendees will also have the opportunity to meet scholars and experts working at research institutions and universities both domestically and internationally, as well as leaders from businesses that have successfully implemented customer experience strategies.

1. Prof. Dr. Judit Olah

John Neumann University, Hungary University of Debrecen, Hungary

Topic: Sustainable business models in manufacturing

Judit Oláh is a Professor at John von Neumann University and the University of Debrecen in Hungary, and she serves as a visiting professor at the University of Johannesburg in South Africa. She heads the Doctoral School of Management and Business Administration at John von Neumann University and is actively involved as a member and chairman of various academic and professional organizations. A Doctor of the Hungarian Academy of Sciences (DSc), she is also on the editorial boards of several international journals. Her research interests include economics, circular economy, ecosystem services, and supply chain management. In 2023, she was the lead author of Chapter 20 in the seventh edition of the United Nations Environment Programme’s Global Environment Outlook (GEO-7). Additionally, she serves as an expert for multiple foundations and research organizations and has been appointed as an external evaluator for the Horizon Europe Marie Sklodowska-Curie Actions.

2. Shark Bui Quang Minh

Founder of Beta Group, Vietnam

Topic: Entrepreneurship in the digital age: Opportunities and Challenges

Shark Minh Beta is a prominent entrepreneur in Vietnam, especially recognized for his role on Shark Tank Vietnam 2023. After earning an MBA from Harvard University through a Fulbright scholarship, he returned to Vietnam and successfully founded Doco Donuts Coffee and Beta Cinemas. Minh Beta not only supports startups but also emphasizes sustainable development initiatives, adding value to Beta Group.

The topic "Entrepreneurship in the Digital Age" focuses on leveraging digital technology for successful startups in the modern business environment. As technology rapidly evolves, startups have significant opportunities to use tools like AI, big data, and e-commerce to innovate. However, they also face challenges such as intense competition, data security requirements, and constantly shifting tech trends. This topic highlights both the opportunities and challenges entrepreneurs encounter when utilizing digital technology to drive innovation and sustainable growth.

3. Mr. Hoang Nam Tien

Vice President of FPT Education, Former President of FPT Software, FPT Telecom,
FPT Trading

Topic: Application of Technology and AI in Exceptional Customer Experience

Mr. Hoang Nam Tien is currently the Vice President of FPT University and has previously held leadership positions at major corporations such as FPT Software, FPT Telecom, and FPT Group. During his time at FPT, he played key roles, including Executive Director of FPT Distribution, helping to achieve a revenue milestone of USD 1 billion in 2008. He also served as Executive Director and Chairman of FPT Distribution Company (2003-2008), a member of FPT’s Board of Directors, and CEO of FPT High Tech Development Company in Hoa Lac.

He has attended short-term business management courses at Insead and Wharton and is currently studying at the Aichi Institute of Technology in Japan. Additionally, he has been a beloved lecturer at FPT School of Business (FSB) for many years.

In this workshop, Mr. Tien will guide participants through developing practical growth strategies for their organizations. By the end of the session, you will have ideas and methods to create a growth strategy for your organization in the current climate.

4. Mr. Nguyen Duong

Founder & President, VPERIA

Topic: Understanding Customers thoroughly and Designing Customer Experience

Mr. Nguyen Duong, the first international expert in customer experience management (CX) in Vietnam, is known as a pioneer who shaped the country's customer-centric mindset and experience management. He has directly consulted for dozens of companies and trained thousands of leaders across various industries. He holds a postgraduate degree from Canada and is a former National Director of Singapore Telecommunications.

He founded Vietnam's first company specializing in customer experience consulting and training, CEM Partner (now VPERIA), with the core mission of "contributing to the sustainable success of businesses by helping them build excellent experiences for their customers and employees."

Mr. Duong is also an official member of the Global Forbes Coaching Council, the expert panel of the renowned Forbes magazine.

The coaching session titled "Understanding Customers thoroughly and Designing Customer Experience" emphasizes equipping businesses with the skills and knowledge to clearly understand customer needs and desires, thereby creating unique and tailored experiences.

5. Dr. Douglas Proctor

Pro Vice-Chancellor, Swinburne University of Technology, Australia

Dr. Douglas Proctor has over 20 years of experience in international education, encompassing both higher education and vocational training. He has worked at universities in France, New Caledonia, Australia, and Ireland, gaining deep insights into the international challenges faced by global organizations.

Since August 2021, he has served as the Deputy Vice-Chancellor (Global Engagement) at Swinburne University of Technology, where he is responsible for leading the university's global strategy.

As a Senior Fellow of the International Education Association of Australia (IEAA), Dr. Douglas holds a PhD in international higher education from the University of Melbourne and is currently the Chair of the Publications Committee of the European Association for International Education (EAIE).

6. Asst. Prof. Sebastian Kot

Conference co-chair, Czestochowa University of Technology, Poland

Sebastian Kot is currently an Associate Professor of Management and Supply Chain Management at the Faculty of Management, Czestochowa University of Technology. He has over 25 years of experience in teaching, research, and management in higher education. He is also a Special Professor at North-West University and the University of Johannesburg in South Africa. He is the Founder and Co-Editor of the PJMS and serves on the editorial boards of the journals Advanced Logistics Systems and Supply Chain Management Journal.

7. Dr. David Hoang

Director, Swinburne Vietnam

Dr. Hoang Viet Ha is currently the Director of the Swinburne Vietnam Partnership Program, a collaboration between Swinburne University of Technology and FPT University. This program allows Vietnamese students to take courses from Swinburne and earn degrees equivalent to those awarded in Australia. Currently, approximately 2,000 students are enrolled at three campuses in Hanoi, Ho Chi Minh City, and Da Nang.

Dr. Ha holds a Bachelor's degree in Business Administration from the National Economics University, a Master's degree in Economics from the Netherlands Institute for Social Research, and a PhD in Business Administration from Macquarie University in Australia. He has held several senior leadership positions, including Vice President (International) at FPT Education Organization, COO of FPT Corporation, and COO of Bao Viet Group.

8. Shark Ana Le My Nga

Founder, Chief Executive Officer, WeAngels Investment Fund

Topic: Open Innovation - Bridging the Gap Between Businesses and Universities

Ms. Ana Le My Nga is the Chairwoman of WeAngels Capital, specializing in advising and investing in tech startups, particularly in healthcare, education, and agriculture sectors using AI and IoT. With 27 years of experience and a strong educational background from renowned international institutions, she has held key roles at major corporations like ABS Group and Applus Velosi, contributing to quality standards and risk management in energy and heavy industries.

Currently, she leads WeAngels Capital, supporting startups in product standardization and global market entry. She also founded Hermes Management, offering advisory and investment services for startups. As a trusted advisor, she has helped many Vietnamese startups succeed internationally. A participant in Shark Tank Vietnam Season 7, she focuses on tech-driven projects with community impact and market innovation potential.

The topic "Open Innovation - Bridging the Gap Between Businesses and Universities" highlights the importance of collaboration between educational institutions and businesses to develop human resources and drive innovation. This partnership provides students with practical experience while giving businesses access to fresh ideas and young talent, playing a crucial role in enhancing education quality, optimizing research, and fostering sustainable value creation for both sides.

10. Dr. Ryan Jopp

School of Business, Law and Entrepreneurship, Swinburne University of Technology, Australia

Topic: Coffee, Connection, Creativity: The Evolution of Coffee Shops as the Third Place for Work

The concept of coffee shops as the "third place"—a social environment separate from home (first place) and work (second place)—has evolved significantly. Initially regarded as casual meeting spots, coffee shops have transformed into vibrant workspaces that foster creativity and connection among professionals, freelancers, and students.

In today’s fast-paced world, these spaces offer more than just coffee; they provide a community atmosphere that encourages collaboration and networking. The rise of remote work and the gig economy has further cemented the role of coffee shops as essential hubs for productivity and innovation. With free Wi-Fi, comfortable seating, and an inviting ambiance, coffee shops serve as ideal venues for brainstorming sessions, casual meetings, and individual work.

This evolution reflects broader societal changes in how we view work-life balance and the importance of informal interactions in professional settings. As these venues continue to adapt to the needs of their customers, they are likely to play an even more significant role in shaping the future of work.

12. Dr. Dimitrios Salampasis

School of Business, Law and Entrepreneurship, Swinburne University of Technology, Australia

Topic: Entrepreneurial Visions in FinTech: Harnessing Global Innovation for Societal and Economic Empowerment

Dr. Dimitrios Salampasis is a leading expert in FinTech, global issues, sustainability, and emerging technologies. He currently leads the FinTech Capability program and serves as the Director of the Master of Financial Technology at Swinburne University of Technology, Australia. He is also an adjunct professor at the University of Québec and a Blockchain Fellow at the Singapore University of Social Sciences. His research focuses on financial innovation, blockchain, corporate sustainability, and regulatory policy. Dr. Salampasis has received several prestigious awards, including the 2022 Excellence in Innovation Award and the 2021 Blockchain Educator of the Year Award.

The topic "Entrepreneurial Visions in FinTech: Harnessing Global Innovation for Societal and Economic Empowerment" explores how entrepreneurs are shaping and revolutionizing the financial technology sector. FinTech entrepreneurs leverage advanced technologies such as blockchain, artificial intelligence, and big data to enhance financial services and develop innovative solutions that improve user experiences and optimize financial processes. They face challenges related to regulation, security, and intense competition while seizing opportunities from rapid technological changes to expand their markets and create sustainable value.

11. Prof. Dr. Yusliza Mohd Yusoff

Universiti Malaysia Terengganu, Malaysia

Topic: Transforming Human Resource Management with Generative Artificial Intelligence: A New Era of Efficiency in Managing Human Capital

Dr. Yusliza Mohd Yusoff is an Associate Professor of Organizational Behavior and Strategic Human Resource Management at the School of Business and Maritime Management, University of Malaysia. She joined the university in July 2016, previously serving as a lecturer at the School of Business, Universiti Sains Malaysia (USM). Dr. Yusliza has supervised postgraduate students in areas related to human resource management, employee performance management, employee engagement, and green HRM. She has received several research grants and has been a reviewer for universities in Malaysia and Bangladesh. Her main research interests include green human resource management, electronic HRM, and international student adjustment.

The topic "Transforming Human Resource Management with Generative Artificial Intelligence: A New Era of Efficiency in Managing Human Capital" explores how generative AI can be applied to HR management to enhance efficiency and optimize employee management processes. Generative AI analyzes big data to predict trends, personalize employee experiences, and automate administrative tasks, improving recruitment, training, and employee development. This allows organizations to save time, reduce costs, and increase accuracy in HR-related decisions, ushering in a new era in human capital management.

9. Mr. Andre Pierre Gentzsch

General Director, Furama Resort Da Nang Area, Ariyana Da Nang Convention Center

Topic: Building and managing a motivated and high-performing workforce for excellent customer experience: The case of the tourism, hotel and restaurant industry

With over 30 years of experience in the hospitality industry and related fields such as restaurant management and food services, Mr. Andre has a solid foundation in operations and finance. He has held senior management positions at numerous 4- and 5-star hotels across Europe, Africa, Mexico, the Middle East, and Southeast Asia. Additionally, he has been involved in the opening and renovation of more than 10 hotels, along with over 25 restaurants and bars with various concepts. As a certified trainer, he is renowned for his talent development and training within the industry.

The presentation topic focuses on developing and maintaining a motivated and high-performing workforce in the tourism, hospitality, and restaurant sectors. It explores effective strategies for recruiting, training, and motivating employees to create exceptional customer experiences. Case studies will illustrate how organizations can enhance service quality and optimally meet customer needs.

13. Dr. Nguyen Dang Minh

Chairman and Founder of GKM Finest Institute, GKM Vietnam Company

Topic: The Made in Vietnam Finest management Technology improve customer experiences in service and manufacturing industry

The topic “The Made in Vietnam Finest management Technology improve customer experiences in service and manufacturing industry” focuses on implementing lean management principles and methods to improve service performance and quality. By streamlining workflows, businesses can serve customers more quickly and efficiently, creating better service experiences and increasing customer satisfaction. This approach not only helps businesses retain and attract customers in a competitive market but also encourages continuous innovation and improvement, creating a sustainable competitive advantage.

14. Dr. Dan Tuan Anh

General Director, Fujitsu Vietnam Company

Topic: Advanced technology to optimize customer experience

Joining Fujitsu Vietnam in 2014, Dr. Dan Tuan Anh, the CEO of Fujitsu Vietnam, brings over 12 years of experience in information technology at leading global IT corporations. He will present on the topic of optimizing customer experience, focusing on the connection between technology and customer experience. The latest technologies not only enhance performance but also create unique user experiences. As a result, businesses can increase customer satisfaction and loyalty.

15. Mr. Nguyen Phu An

Former Director of Customer Experience, FPT Telecom

Topic: Building OmniChannel Systems for Customer Experience Management:
The case of FPT Telecom

Mr. Nguyen Phu An, born in 1973, currently holds the role of Strategic Director at FPT Telecom and is an experienced expert in telecommunications and customer strategy. He graduated with honors from Sofia Technical University, Bulgaria, majoring in Electronics - Automation, and later earned an MBA from the University of Hawaii, USA, with a GPA of 3.94, where he became a member of the prestigious Beta Gamma Sigma society. Over the past 20 years, he has held key positions at major corporations such as VinaPhone, VNPT, Smart Media, and now at FPT Telecom, where he leads the strategy and implementation of customer experience management (CEM) programs.

In his presentation on "Building OmniChannel Systems for Customer Experience Management: The case of FPT Telecom", Mr. Nguyen Phu An will share how FPT Telecom successfully implemented an Omni-channel sales system to create a seamless and consistent customer experience. This system integrates multiple platforms, from online channels to physical sales points, synchronizing data to better understand customer behavior and personalize services in real-time. By utilizing modern technologies like Big Data Analytics and Omni-channel CRM, FPT Telecom has optimized the customer purchasing journey, enhancing customer satisfaction and business performance. Mr. An will also highlight the importance of employee engagement and training (ACX) in ensuring that every customer interaction is handled professionally and efficiently, fostering customer loyalty in an increasingly competitive market.

15. Dr. Tran Thi Bich Hanh

Dean of the Faculty of Business,
Swinburne Vietnam

Dr. Tran Thi Bich Hanh is the Dean of the Faculty of Business Department in Swinburne Vietnam. She received her Ph.D degree in marketing from University of Ulsan, South Korea in 2017. She had rich experiences of teaching marketing courses at FPT University, RMIT University, Vietnam Japan University, International School of Vietnam National University, and University of Ulsan in Korea. Dr. Hanh had several research papers published in top tiered ISI-indexed journals of marketing and business such as Psychology & Marketing, Journal of Marketing Management, Total Quality Management & Business Excellence, Journal of Marketing for Higher Education, and Journal of Management & Organization. She was the principal investigator of 6 research projects, especially a national-level project (NAFOSTED), a ministerial level project, and a JICA (Japanese International Cooperation Agency) project. Besides, Dr. Hanh had experiences as chair of session in international conferences, a reviewer of journals and conferences of business, and an advisor for several research and business-related projects.

16. Mr. Michael Lee

Chief Executive Officer of CreBiz Factory, Member of the Board of Directors, the Korean Association of Entrepreneurship Education (KAEE)

Topic: From understanding customers thoroughly to building viable business models

The topic of building practical and effective business models will be led by Mr. Michael Lee, the Founder and CEO of CreBiz Factory (South Korea). With extensive experience in developing customer-centric strategies, he will share valuable insights to help businesses optimize their operations and enhance customer experience. Mr. Michael Lee has successfully developed numerous innovative business models that meet the diverse needs of the market. In his presentation, he will provide practical tools and methods for real-world application. His insights will assist businesses in adjusting their strategies for optimal effectiveness, offering them the opportunity to better understand how to achieve sustainable growth in today’s competitive environment.

17. Ms. Cindy Nguyen

Director of Student Services,
Swinburne Vietnam

Topic: Creating Happy Student Experiences for Career Success: How Digital Measurement Empowers Growth

Ms. Cindy Nguyen is the Director of Student Services at Swinburne Vietnam, with 15 years of experience in international higher education. She is an internationally certified coach and mentor, specializing in career and talent development, learning and development, and curriculum design. Holding a Master’s degree in Strategic Marketing and Consulting from the University of Birmingham, UK, Cindy has designed and facilitated career programs for leading universities and organizations in Vietnam. As a certified coach through NCDA and ICF, she has mentored numerous students and graduates, guiding them toward career success and personal growth.

In today’s rapidly evolving academic landscape, student experience goes beyond attending lectures and submitting assignments. Universities are using digital tools to measure and enhance this experience by tracking key metrics like engagement, satisfaction, and skill development. Real-time data allows for personalized support, optimizing learning pathways to ensure students gain both technical and soft skills needed for career success. These digital tools not only create a more fulfilling academic journey but also empower students to take ownership of their learning, aligning efforts with future career goals.

18. Prof. Singha Chaveesuk

Dean of Business School, King Mongkut’s Institute of Technology Ladkrabang, Thailand

19. Dr. Bilal Khalid

Lecturer of Business School, King Mongkut’s Institute of Technology Ladkrabang, Thailand

20. Mr. Ritesh Goyal

Founder & Managing Director - Global Institute of Business Studies (GIBS), Bangalore, India. Diamond Sponsor

Mr. Ritesh Goyal is the Founder and CEO of Goyal Group, an alumnus of IIM Bangalore, and a successful entrepreneur. He began his career at the FrankFinn Air Hostess Training Institute and quickly achieved significant success at Excel Business Academy before establishing multiple successful businesses in Bangalore, Delhi, and Pune.

Mr. Goyal has delivered over 500 speeches and received numerous prestigious awards, including the "Top 40 Under 40" from ASMA in 2021 and the "Best Educationist" award from Sharmila Tagore. His articles on entrepreneurship have been featured in major media outlets such as Hindustan Times and Business Standard.

21. Prof. Guru Prasad Rao Y

Head of International Relations, Strategic Alliances & Executive Education, Global Institute of Business (GIBS), Bangalore, India,
Diamond Sponsor

Professor Guru Prasad Rao Y is an expert with a background in banking and education. He holds an MBA, PGDCA, DFM, and AMFI, with 5 years of experience at Axis Bank and ABN AMRO, specializing in Forex and credit.

He is currently the Head of International Relations and Strategic Alliances at the Global Institute of Business Studies (GIBS) in Bangalore. Since 2009, he has participated in numerous international conferences and received the "Best Paper Award" in various countries.

He is a member of the Asia Pacific Risk & Insurance Association (APRIA) and other organizations such as the Indian Institute of Banking & Finance. He has received the "Teaching Excellence Award" and the "Distinguished Teacher Award" for his contributions to education and research.

22. Dr. Anuphat Thirakulwanich

Stamford International University

THE CONFERENCE IS ALIGNED WITH

The 4th Global Conference on Entrepreneurship and Economy in an Era of Uncertainty - EEEU 2024, is primarily organized by the International Research Center for Higher Education and Business Cooperation (IRCHEBC), which serves as a bridge between higher education institutions and businesses in multiple countries. This event is a collaborative initiative among leading universities, government agencies, and enterprises. (Website: https://eeeu24.gjem.press/)

CONFERENCE AGENDA

TIMELINE

SCHEDULE

9:00 - 9:25

Keynote Speaker: Shark Bui Quang Minh - Founder of Beta Group
Topic: Entrepreneurship in the digital age: Opportunities and Challenges

8:45 - 8:50

Opening Speech from Vice President of FPT Education - Mr. Hoang Nam Tien

8:55-9:00

Opening Speech from Sponsors

9:50 - 10:15

Keynote Speaker: Dr. Ryan Jopp - School of Business, Law and Entrepreneurship, Swinburne University of Technology, Australia
Topic: Coffee, Connection, Creativity: The Evolution of Coffee Shops as the Third Place for Work

13:30 - 13:50

Session 3: Dr. Nguyen Dang Minh - Chairman and Founder of GKM Finest Institute, GKM Vietnam Company
Topic: The Made in Vietnam Finest Management Technology improve customer experiences in service and manufacturing industry

7:30 - 8:15

Check-in

9:25 - 9:50

Keynote Speaker: Prof. Judit Olah - John Neumann University, Hungary University of Debrecen, Hungary
Topic: Sustainable business models in manufacturing

10:30 - 12:00

Coaching Session 1: Mr. Hoang Nam Tien - Vice President of FPT Education
Topic: Application of Technology and AI in Exceptional Customer Experience

Coaching Session 2: Mr. Nguyen Duong - Founder & President, VPERIA
Topic: Understanding Customers thoroughly and Designing Customer Experience

12:00 - 13:30

Lunch break

13:50 - 14:10

Session 4: Shark Ana Le My Nga - Founder, Chief Executive Officer, WeAngels Investment Fund
Topic: Open Innovation - Bridging the Gap Between Businesses and Universities

8:15 - 8:35

Opening & Introduction

8:35 - 8:40

Welcome speech from Director of Swinburne Vietnam - Dr. Hoang Viet Ha

08:40 - 8:45

Opening Speech from Pro Vice-Chancellor, Swinburne University of Technology - Dr. Douglas Proctor

8:50 - 8:55

Opening Speech from Conference co-chair EEEU2024 - Asst. Prof. Sebastian Kot - Czestochowa University of Technology, Poland

10:15 - 10:30

Tea break

14:10 - 14:30

Session 5: Mr. Nguyen Phu An - Former Director of Customer Experience, FPT Telecom
Topic: Building OmniChannel Systems for Customer Experience Management: The case of FPT Telecom

16:25 - 16:45

Session 4: Ms. Cindy Nguyen - Director of Student Services, Swinburne Vietnam
Topic: Creating Happy Student Experiences for Career Success: How Digital Measurement Empowers Growth

14:45 - 15:00

Tea break

15:00 - 16:00

Session 6: Dr. Dan Tuan Anh - General Director, Fujitsu Vietnam Company
Topic: Advanced technology to optimize customer experience

Session 7: Mr. Andre Pierre Gentzsch - General Director, Furama Resort Da Nang Area, Ariyana Da Nang Convention Center
Topic: Building and managing a motivated and high-performing workforce for excellent customer experience: The case of the tourism, hotel and restaurant industry

Session 8: Mr. Michael Lee - Chief Executive Officer of CreBiz Factory, Member of the Board of Directors, the Korean Association of Entrepreneurship Education (KAEE)
Topic: From understanding customers thoroughly to building viable business models

16:00 - 16:25

Q&A

16:50

Ending

MORNING

AFTERNOON

14:30 - 14:45

Q&A

Swinburne Vietnam is an international Alliance Program between Swinburne University of Technology (Melbourne, Australia) and FPT University (Vietnam).

Swinburne University of Technology is one of the world’s top 300 universities, placing 285th in the latest rankings (QS Ranking 2024), with a history of more than 100 years since its founding. FPT University is also one of the famous universities in Vietnam that has achieved many international certifications such as 3-star QS Stars (2012), and ACBSP for Business (2019).

HOSTING ORGANIZATION

EARLY BIRDS TICKETS ARE OFFICIALLY ON SALE!

Until the end of November 20th
Businesses: 50% discount, Only 500,000 VND per person.
Students: Special offer, Only 300,000 VND per person.

Group Discount:
3 or more people registration: Additional 20% discount. (400.000 VND/ person; 240.000 VND/ person for students).
5 or more people registration: Additional 35% discount. (325.000 VND/person; 195.000 VND/ person for students).
10 or more people registration: Additional 40% discount. (300.000 VND/person; 180.000 VND/ person for students).

Students and Lecturers from Swinburne Vietnam: No more free admission!

SPONSORS AND PARTNERS

The Organizing Committee sincerely thanks our Companion Units for their Support of EEEU 2024

CONTACT INFORMATION

REGISTER FOR THE CONFERENCE

Register to participate in discussions, expand your network, and stay updated on the latest industry research and trends.

After completing the registration form, please transfer the participation fee using the details below. Once we receive the payment, we will send a confirmation email for successful registration.

- Account name Truong Dai Hoc FPT
- Bank name: Ngân hàng Thương mại Cổ phần Tiên Phong
(TP BANK)
- Account number: 00006969516
- Bank code: TPBVVNVX
- Transfer description: Fullname_RegistrationFeeEEEU2024

For more information, please contact us at:
Dr. Tran Thi Bich Hanh - Program Chair
Phone number: 84 972 834 800
Email: swinbiz@fe.edu.vn

Ms. Vo Thi Kim Oanh - Organizing Committee
Phone number: 84 947 714 499
Email: oanhvtk8@fe.edu.vn

Ms. Dang Phuong Thao - Secretary
Phone number: 84 388 912 696
Email: thaodp34@fe.edu.vn

Ms. Hoang Thi Hien Minh - Secretary
Phone number: 84 354 223 008
Email: minhhth2@fe.edu.vn